Letter From the Editor
Ad Age's first cover, on Jan. 11, 1930, featured a woman: Dr. Louise Stanley, chief of the bureau of home economics of the Department of Agriculture. The story covered a speech Ms. Stanley gave to the Union League Club, urging food marketers to inject "the housewife's point of view" into their advertising.Ad Age's first issue in 1930
She was the first of many women in the pages of Ad Age over its 82-year history, which makes us uniquely qualified to curate this list of the 100 Most Influential Women in Advertising. This intense research task drew upon numerous outside sources; our own pages and back issues; and Radcliffe College, where we combed the archives of the century-old Advertising Women of New York.We also tapped into the expertise of our beat reporters and requested nominations from readers online, which reaped some 400 responses.
What you see before you wasn't easy to compile - we could have readily expanded the list to accommodate numerous other deserving women who have also contributed to the history and vitality of this industry. Therefore, we expect the list to generate some debate - and that's a good thing because it only serves to elevate the conversation about women in the advertising industry.
The first black woman creative director at JWT, Caroline Jones held top positions at BBDO and other general-market shops before founding Caroline Jones Inc.
Viveca Chan says her company is unique not only for being an international Chinese ad agency - its independent status gives the management team special insights on marketers' needs.