Mr. Durchslag is a proven executive with more than 20 years of experience leading e-commerce and technology businesses at companies serving both consumers and businesses. He joins Angie's List having most recently served as President, Global e-Commerce and Marketing at Best Buy. In that role, held until last year, he led the transformation of the company's global e-commerce business and was responsible for a $3 billion P&L. He also had responsibility for developing Best Buy's retail multichannel experience, the My Best Buy credit card/loyalty program and corporate-wide marketing initiatives. During his tenure, Best Buy accelerated online revenue growth from 11% in the fiscal fourth quarter of 2013 to 26% in the fiscal fourth quarter of 2014 and improved customer satisfaction scores, while moving to a new integrated multichannel platform. He enhanced marketing effectiveness by increasing digital's share of the marketing mix, better using more digital channels, optimizing organic search and deploying new software and tools.
Prior to joining Best Buy,
Mr. Durchslag was President of Expedia Worldwide, a leading global online travel agency where he was responsible for managing the overall strategy, product development, marketing and operations of its 27 sites around the world with a focus on increasing Expedia's global footprint and driving innovation to gain share. During his tenure, he launched the Expedia 3.0 turnaround strategy that reignited product innovation, including introducing a new platform which has been a significant contributor to the company's growth. Previously,
Mr. Durchslag was Chief Operating Officer at Skype Global S.à r.l., a worldwide provider of software and mobile communications services. Under his leadership as COO, the company introduced new products and services, including Skype for Mac, Skype's first mobile products and Skype for Business. During his tenure, Mr. Durchslag oversaw substantial growth in registered users, which increased from 217 million at the beginning of 2008 to 474 million by the end of 2009, and revenues doubled from an annualized run rate of $400 million to $800 million.
"Scott is an action oriented executive who understands how to leverage technology platforms to engage consumers and drive profitable growth, " said Angie's List Chairman
John Chuang. "His experience in operations, marketing, product development and engineering makes him particularly well-suited to lead Angie's List as we work to fortify our position as a leading platform in the $800 billion local services marketplace."
Mr. Chuang continued, "The company conducted an extensive CEO search and interviewed a number of highly qualified candidates. Scott distinguished himself as our top choice, having the broad range of experience and skills with both consumers and technology that we believe will take the company into its next phase of growth and value creation."
"I am thrilled to be joining Angie's List, "
Mr. Durchslag said. "The company has set the bar for delivering a great local services experience for consumers and service providers alike. Now it's time to raise that bar, and I'm confident that we will. Angie's List benefits from a highly recognized brand, strong value proposition, extensive data and reputation for quality. These differentiators have enabled Angie's List to grow quickly and establish a sizeable, loyal base of customers and service providers. I am excited by the opportunity to build upon the company's strong foundation and accelerate its success."
Mr. Durchslag has lived and worked across Asia, Europe and the United States. He brings distinct strategic skills as well as a proven track record in operational execution that includes successful turnarounds at Best Buy, Expedia.com and Motorola, as well as scaling high growth companies such as Skype.
Mr. Durchslag served as President, Global e-Commerce and Marketing at Best Buy. Prior to joining Best Buy in 2012,
Mr. Durchslag served as President of Expedia Worldwide, where he was responsible for managing the overall strategy, product development, marketing and operations of its 27 sites around the world with a focus on increasing its global footprint and driving innovation to gain share. He was the primary architect of the Expedia 3.0 turnaround strategy and began the successful migration to its new platform, growing users, increasing engagement and improving conversion.