Marketing professionals hold a range of different job titles.
Marketing offers a wide range of career opportunities for people with general marketing qualifications or specialist skills in areas such as research or communications. Professionals in this field work in company marketing departments, marketing agencies and consultancy firms. While many of the job titles cover tactical roles, senior professionals occupy strategic roles in companies that recognize the value of marketing.
Marketing directors hold the most senior positions in the marketing hierarchy. They work with other members of the board to develop marketing strategies that support overall corporate objectives. These directors establish marketing budgets and manage teams of marketing managers and specialists. Marketing directors meet marketing objectives and make an important contribution to revenue and profitability. They may also hold other titles, such as head of marketing or vice president of marketing.
Marketing managers have day-to-day responsibility for planning and managing marketing programs, according to the U.S. Bureau of Labor Statistics. They liaise with sales, product and departmental managers to establish requirements for marketing campaigns and manage programs. These managers may appoint marketing and advertising agencies to develop campaigns or work with internal specialists, such as designers, advertising managers and marketing services executives.
Related Reading: How to Get a Job With a Marketing Agency
Marketing Communication Manager
Marketing communication managers, also known as marketing services managers, handle internal and external communications. They develop website content, plan and manage social media and public relations campaigns, develop email campaigns and create print and online publications. These managers may also plan and manage events, such as conferences, seminars and exhibitions. In addition to managing programs, they may also write communication material, such as press releases, feature articles, brochure copy and website content.