Fortune 500

September 2, 2022
Fortune 500 SPD4.jpg

2013 Fortune 500 Image 11c. Corporate Blogs by Rank

Since our first study in 2008, we have documented that rank influences adoption of blogging in the F500. Those corporations ranked in the top 200, out blogged those in the bottom 200. This continues to hold with 47% of all F500 blogs coming from the top 200 corporations and 36% coming from those ranked 300-500 on the list. With nearly half of all F500 blogs coming from the top 200 corporations, rank continues to be a factor in the use of this tool.

1d. Level of Interaction on Corporate Blogs

All blogs were examined to determine the level of interactivity the blog allowed. This was done by looking at the blog to see if comments were accepted, if RSS feeds or email subscriptions were available and checking the date of the last post to determine how current it was. In 2013, 79% of the F500 blogs are kept current, take comments, have RSS feeds and take subscriptions.

These blogs are kept current with frequent posts on a range of topics. It appears that those companies that have made the decision to blog have utilized the tool well. There is frequent posting, on-going discussion and the ability to follow the conversation easily through RSS or email subscriptions. While there are more blogs this year, this level of engagement has been typical. Those companies that choose to blog, use the tool effectively.

2. Comparison with the Inc. 500

In the past, the F500 companies were blogging at a lower rate than other business groups, specifically the Inc. 500. The Inc. 500 list is composed of the fastest-growing, private companies in the US, while the F500 is based on total revenue (not growth) and may include public and private companies. The Inc. 500 list is published in a special issue of Inc. Magazine in September of each year.

In 2012, 44% of the Inc. 500 had corporate blogs while the 2012 F500 had 28%. With 34% of the F500 companies hosting corporate blogs in 2013, that gap may be closing. It is particularly interesting to see a jump of 6% in blogging for the wealthiest companies while the most recent group of the fastest growing companies increased their adoption of blogging by 7%.

3a. Corporate Twitter Accounts

Three hundred eighty-seven (77%) of the F500 have corporate Twitter accounts with a tweet in the past thirty days. This represents a 4% increase since last year. Eight of the top 10 companies (WalMart, Exxon, Chevron, Phillips 66, Apple, General Motors, General Electric and Ford Motors) consistently post on their Twitter accounts. Berkshire Hathaway and Valero Energy do not tweet.

Five of the 2013 F500 companies had Twitter accounts with no activity on them. These include: CF Industry Holdings, Joy Global, Laboratory Corp. of America, O’Reilly Automotive and Omnicare.

3b. Corporate Twitter Accounts by Industry

The 387 corporations with corporate Twitter accounts come from 72 of the 75 industries represented in the F500. A partial list is presented below showing those industries with the greatest presence on Twitter in the F500. The percent of corporations with Twitter accounts varies by industry. The Commercial Bank industry has 94% and the Food Consumer Products industry has 93% of their companies on Twitter. Companies in the Specialty Retail industry have 91% of their companies on Twitter. Other industries listed have half or more of their companies using this platform.

Corporate Twitter Accounts by Industry

Number of Companies w/Twitter Accounts


Commercial Banks



Food Consumer Products



Specialty Retailers








Utilities: Gas and Electric



Aerospace and Defense



Insurance: Property and Casualty (Stock)



Motor Vehicles and Parts


3c. Corporate Twitter Accounts by Rank

Rank appears to be an influence for the use of Twitter by the F500. Eight of the top 10 companies have corporate Twitter accounts. Forty-three percent of the Twitter accounts belong to the companies in the top 200 on the list, while 36% come from those ranked in the bottom 200. Those ranked higher in the 2013 F500 are more likely to adopt Twitter than their lower ranked counterparts, following the same pattern as blogging.

3d. Corporate Twitter Followers

Ironically it is the popular Facebook, new to the F500, that has the highest number of followers on Twitter, followed by Google, Starbucks, Whole Foods Market, Walt Disney, JetBlue Airways and Southwest Airlines.


2013 Twitter Followers


8, 629, 741


5, 965, 743


3, 813, 472

Whole Foods Market

3, 381, 926

Walt Disney

1, 757, 871

JetBlue Airways

1, 732, 293

Southwest Airlines

1, 500, 140

4a. Corporate Facebook Pages

Three hundred forty-eight (70%) of the F500 are now on Facebook. This represents a 4% increase since last year. Nine of the top 10 companies (WalMart, Chevron, Phillips 66, Berkshire Hathaway, Apple, General Motors, General Electric, Valero Energy and Ford Motors) have Facebook pages. Exxon does not.

4b. Corporate Facebook Pages by Industry

The 348 corporations with corporate Facebook pages come from 72 of the 75 industries represented in the F500. A partial list is presented showing those industries with the greatest presence in the F500. The percent of corporations with Facebook pages varies by industry. Companies in the Specialty Retail industry have 96% of their companies on Facebook. The Telecommunications industry has 88% with corporate Facebook pages. Other industries listed have half or more of their companies using it while the Utilities industry has 44% and the Motor Vehicles and Parts industry has 40%.

Corporate Facebook Pages by Industry

Number of Companies w/Facebook Pages
















Last year one hundred fifteen companies (23%) had neither a Twitter account nor a Facebook presence. This year that number has dropped to eighty-four companies (17%).

4c. Corporate Facebook Pages by Rank

Facebook pages among the F500 follow the same pattern of adoption by rank as Twitter and blogging. Forty-one percent of the top 200 have a corporate Facebook page while 38% of the bottom 200 use this tool. Rank clearly impacts social media adoption.

4d. Corporate Facebook Fans

Coca-Cola dominated for the past two years but for 2013 Facebook, new to the F500 list, has the most Facebook fans. Coca-Cola followed with 66, 875, 169 fans. Walt Disney, Starbucks, WalMart and Target all have more than 20, 000, 000 fans.

which interview is tough in india? blogger whose husband died of cancer? when leadership is hard how research helps you as a student how many blogger in india how long transfer from robinhood to fidelity how far should an object be from the pole of a concave mirror? why industrial revolution started in britain how to overcome self esteem? how many liters in a quart? how many means of egress required residential basement which influence ocean salinity when meaning in hindi? why career coaching is important where industrial revolution first began? when internet explorer will die where to reset skills eso? what industries do well in a recession? where industrial chemist can work? what diagram is being shown below how important is vitamin d where to watch generation? where is skills academy located? where i'm from poem answers? where should skills go on a resume? how much machine learning engineer earn how much degree to bake chicken who marketing advisor where do opportunities come from where is intelligence inherited from how much maintenance is a cat why challenge yourself? where you from answers? who internet gaming disorder when blogging goes bad where challenge winners? who's are whose what leaders really do? how theory is generated how many research hours for md phd? how classification is advantageous where internet is not required answer why industries are important for the development of a country? how many leadership principles does amazon have? how many vacancies are in the house of representatives whose when to use? are there any vacancy why developer role when theory becomes law? when engineering colleges will open what engineering should i major in how long interview result? why research is important in education when the legend goes to buy pizza how much grow light do plants need? how many classification levels are there? where is jaguar skills from? who overcome obstacles? most important skills today who summary report? which algorithm is best for storing passwords? what influence on health cannot be changed? which math is the hardest who research facility? why object during a deposition how often do challenge rifts reset why industrial engineering essay whose leadership can be considered as selfless which important step is missing from this procedure why degree is important how often meaning in punjabi who's theory is constructivism who classification of lymphoma where to ask questions on reddit what create thunder how long transfer from robinhood to fidelity? how many summarize spoken text in pte? why workshop is important for teachers? overcoming when you are overwhelmed? how interview someone where are workshop mods stored? what subject is physics? how many opportunity costs can there be? from where to read research papers? what leaders really do summary? how far an object travels measured in meters is? where does generation z end where to find users in windows 10? how much marketing cost how many math regents are required to graduate? how summary of continuous data is done in python worker who interview answer? why architects are poor? where is developer option on my phone who skill mix where does influence mean what interview questions? why degree of dissociation increases with dilution where aircraft maintenance? where to classify right of use assets which research approach is best suited to? how many leadership theories are there? when your favorite color is black skills when reading? how long generation x? how much plant axie why working from home is bad bannerlord which workshop reddit? how much industrial engineer salary? what recruiters ask? how often do favourites win in football? when algorithm to be used option 1 which blog is best for earning? who is maintenance officer? how much plot loan can i get? what architect mean? how much blogger make when engineering day is celebrated? how much intelligence is inherited? how much maintenance loan should i get why do i give up on things so easily how many activities for a 4 year old whom synonym how many grow lights per square foot which equal opportunity? how far make sentence what do you examples? what vacancies are available? how many challenge swaps halo infinite? what internet speed do i need where engineering colleges who developed roblox how challenge coins are made how maintenance system is selected why create a trust instead of a will? where to overcome stage fright? what is the most accepted theory how many classification of computer who industrial chemicals who industrial designer who overcome obstacles? how many engineering colleges in india? what architect makes the most money? who job opportunity? where to import jdm cars what generation is 2000 what transfer tape for iron on vinyl whose favorite to win the nba finals? who leads the nfl in sacks? how much degree celsius today? who careers login? who overcome the world? how many industries should i invest in who algorithm osteoporosis? which research method? where to find industry average ratios? who object and subject? who subject or object exercises? how much working hours in a year where does recruiter patch go when degree colleges reopen why subject is important what theory is not? how many subjects are there in high school what maintenance does a house need? which architect designed the louvre pyramid where research begins mullaney? how long working out to see results? how many diagrams in interaction model how many machine guns were used in ww1 how much important is money management to the school where is home maintenance what machine works glutes? when machine learning started what percentage of facility users are primary users? how many developer blueprints are in dying light? where to answer instagram questions? why algorithm and flowchart are used in programming? what transfer case do i have? where careers grow where is career mode in fifa 22 where are favorites saved how intelligence influence your identity? why degree of dissociation increases with dilution what developer to use with bleach which interview questions to ask why recruiter is important? where to create a blog how many opportunity zones are there? workshop how to do? how industries cause air pollution? how often transfer case fluid change who is venn diagram why workshop is important in engineering? what marketing jobs are there how much subject in diploma? how intelligence happens what intelligence does iq measure? where to market your business where's waldo answers? which machine burns the most calories summary when i set out for lyonnesse where does maintenance mean? where to contest traffic violation where's activity monitor on mac who overcome fear in the bible when internet explorer will die? why activities are important for kindergarten? where to find developer options is it a opportunity or an opportunity where object multiple conditions? how many industrial robots are in operation today who subject and object questions? who careers login? what degree should i get which summary below correctly? who created apple who examples sentences how much working visa in saudi arabia which means synonym? which interview time slot is the best? where to turn in passport application where to list skills on resume whose favorite color is yellow how many challenge calls in nba where architect sleep when answers aren't enough sheet music pdf? home improvement whose car is it anyway how much maintenance is a bunny? how much marketing is done on social media? how users in mysql who example relative pronoun? how long summary should be where is classification in outlook which job vacancies? what math classes are required in college when internet explorer will die which important change in electronic devices what machine is used for sleep apnea? where to sample le labo? why algorithm and flowchart necessary for programming how much grow light do succulents need who improved the theory of production function where transfer car title which create and craft presenters are leaving where user id laravel diagram when object how much developer for 1 4 oz toner whose genes determine intelligence? what theory is motivational interviewing based on whom definition where is blogger root directory? who's the leader? which machine is best for checking blood pressure? where to recruit recruiters? where to classify bad debt expense? what industries do well in a recession where to find developer tab in excel? where im from examples? how questions are on the permit test how much vacancy in ssc chsl 2022? how intelligence inherited how long theory test take? where object not like powershell what intelligence does a dog have? where is opportunity? when recruiter doesn't respond? when meaning in english
Mr. Fortune 500 - Bars Aint What You Want (Message To All
Mr. Fortune 500 - Bars Aint What You Want (Message To All ...
Fortune 500 Auto Coilovers Subaru STi 2007 (NOT Yet Installed)
Fortune 500 Auto Coilovers Subaru STi 2007 (NOT Yet Installed)
Fortune 500 Luxury Mansion Experience Video Recap
Fortune 500 Luxury Mansion Experience Video Recap
Share this Post