1. “I’ve always leaned toward a feminine, funky style, even in business settings. I used to paint my nails blue in 1993, before it was mainstream.” – Sara Blakely
2. “My first account was Neiman Marcus. I cold-called them just like I had cold-called businesses when I was selling fax machines for seven years.” – Sara Blakely
3. “Don’t be intimidated by what you don’t know.” – Sara Blakely
4. “When something I can’t control happens, I ask myself : where is the hidden gift, where is the positive in this?” – Sara Blakely
5. “Embrace what you don’t know, especially in the beginning, because what you don’t know can become your greatest asset. It ensures that you will absolutely be doing things different from everybody else.” – Sara Blakely
6. “You’ve got to visualize where you’re headed and be very clear about it. Take a Polaroid picture of where you’re going to be in a few years.” – Sara Blakely
7. “When I was a child, my father used to encourage my brother and me to fail. At the dinner table, instead of asking about the best part of our day, he would ask us what we failed at that week. If we didn’t have something to tell him, he would be disappointed. When we shared whatever failure we’d endured, he’d high-five us and say, ‘Way to go!’ The gift my father gave us by doing this was redefining what failure truly meant.” – Sara Blakely
8. “Don’t be intimidated by what you don’t know. That can be your greatest strength and ensure that you do things differently from everyone else.” – Sara Blakely
9. “Instead of failure being the outcome, failure became not trying. And it forced me at a young age to want to push myself so much further out of my comfort zone.” – Sara Blakely
10. “Every time I went on stage I was so terrified I almost threw up.” – Sara Blakely
11. “We don’t have the luxury of time. We spend more because of how we live, but it’s important to be with our family and friends.” – Sara Blakely
12. “My revenue was $4 million my first year in business, off of one $20 item.” – Sara Blakely
13. “I’d never worked in fashion or retail. I just needed an undergarment that didn’t exist.” – Sara Blakely
14. “I think failure is nothing more than life’s way of nudging you that you are off course.” – Sara Blakely
15. “Failure is not the outcome – failure is not trying. Don’t be afraid to fail.” – Sara Blakely
16. “My advice for an entrepreneur just starting out is to differentiate yourself. Why are you different? What’s important about you? Why does the customer need you?” – Sara Blakely
17. “Eminem’s ‘Lose Yourself’ is my go-to song to pump myself up if I’m having a tough time or if I get really nervous right before a speech.” – Sara Blakely
18. “I shopped for body shapers for the first time in my life and I was horrified. They were thick – it was like wearing workout clothes and they all had a leg band on one side that showed through the pants.” – Sara Blakely
19. “I think very early on in life we all learn what we’re good at and what we’re not good at, and we stay where it’s safe.” – Sara Blakely
20. “Don’t let what you don’t know scare you, because it can become your greatest asset. And if you do things without knowing how they have always been done, you’re guaranteed to do them differently.” – Sara Blakely
21. “Failures are life’s way of nudging you and letting you know you are off course. Trying new things and not being afraid to fail along the way are more important than what you learn in school.” – Sara Blakely
22. “I made a conscious decision not to tell anyone in my life. Now I tell people – don’t tell anyone your idea until you have invested enough of yourself in it that you are not going to turn back. When a person has an idea at that conception moment it is the most vulnerable – one negative comment could knock you off course.” – Sara Blakely
23. “You’ve got to embrace what you don’t know.” – Sara Blakely
24. “I always joke and say I want to invent a comfortable stiletto and then retire.” – Sara Blakely
25. “Failure is not attached to outcome, but in not trying. This way, it is about answering to yourself.” – Sara Blakely
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