If your company is also setting out to better serve its customers, who are increasingly connected and opinionated, then you need a strong customer service philosophy. A strong philosophy on customer service will make the difference between standing out from the pack and staying competitive, or marring your brand name.
"Your most unhappy customers are your greatest source of learning." -Bill Gates, Microsoft
"Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves." - Steve Jobs, Apple
"It is not the employer who pays the wages. Employers only handle the money... It is the customer who pays the wages."- Henry Ford, Ford Motor Company
"We see our customers as invited guests to a party, and we are the hosts. It's our job to make the customer experience a little bit better."- Jeff Bezos, Amazon.com